Works Cited: "U.S. Presidential Campaign Slogans: In Other Words…"

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by Steven A. Seidman

Beniger, J. R., & Jones, G. (1990). Changing technologies, mass media, and control of the pictures in people’s heads: A preliminary look at U.S. presidential campaign slogans, 1800-1984. In S. Kraus (Ed.), Mass communication and political information processing (pp. 149-169). Hillsdale, N.J.: Lawrence Erlbaum.

Buckley, Jr., W. F. (2004, June 2). A campaign slogan for Kerry. National Review, p. 54. Retrieved from

Cone, S. (2008). Powerlines: Words that sell brands, grip fans, & sometimes change history. New York: Bloomberg Press.

Dreisbach, D. (2002). Thomas Jefferson and the wall of separation between church and state. New York: New York University Press.

Halbfinger, D. (2004, June 1). In 5 words by Langston Hughes, Kerry aides hear a likely campaign slogan. The New York Times. Retrieved from

Lambert, F. (1997). God — and a religious president … (or) Jefferson and no God. Journal of Church and State, 39, 769-789.

Lippmann, W. (1922). Public Opinion. New York: Macmillan.

Mieder, W. (2007). “Don’t swap horses in the middle of the stream”: An intercultural and historical study of Abraham Lincoln’s apocryphal proverb. The Folklore Historian: Journal of the Folklore and History Section of the American Folklore Society, 24, 3-40.

Roberts, R. N., Hammond, S. J., & Sulfaro, V. A. (2012). Presidential campaigns, slogans, issues, and platforms: The complete encyclopedia. Santa Barbara, Calif.: ABC-CLIO/Greenwood.

Sherif, M. (1937). The psychology of slogans. Journal of Abnormal and Social Psychology, 32, 450-461.

Van den Bulck, J. (1993). Estimating the success of political communication strategies: The case of political poster impact in a Belgian election. European Journal of Communication, 8, 471-489.

Van Meter, J. R. (2008). Tippecanoe and Tyler too: Famous slogans and catchphrases in American history. Chicago: University of Chicago Press.

Zetterberg, H. L. (2004, Nov. 24-26). U.S. election 1948: The first great controversy about polls, media, and social science. Paper presented at the WAPOR Regional Conference on “Elections, News Media and Public Opinion,” Pamplona, Spain. 

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