Online Extras Spring 2016

In This Section:

Publications and Resources

The following online extras accompany the print version of the summer 2016 edition of the ​Forum​, the theme of which is sports.

'On Your Marks, Get Set, Spend: Money, TV, and the Olympic Games' by Anthony Moretti

1. Robert K. Barney , Stephen R. Wenn, and Scott G. Martyn (2002). Selling the Five Rings: The International Olympic Committee and the Rise of Olympic Commercialism. Salt Lake City, UT: University of Utah Press, p. 194-195.

2. Michael Real, (summer 1996). Is Television Corrupting the Olympics? Media and the (post)modern Games at 100. Television Quarterly, Vol. XXVIII, p. 4.

3. Lawrie Mifflin, “Biggest TV Production Ever: 180 Hours,” New York Times, July 30, 1984.

4. Patt Morrison and Kenneth Reich, “IOC President Protests Focus of ABC’s Coverage,” Los Angeles Times, August 3, 1984.

5. Kenneth Reich and Jay Sharbutt, “ IOC, ABC Discuss Coverage,” Los Angeles Times, August 4, 1984.

6. Howard Nixon, “The Background, Nature, and Implications of the Organization of the Capitalist Olympics.” In J. O. Segrave and D. Chu (eds) (1988) The Olympic Games in Transition. Champaign, Ill.: Human Kinetics, p. 246.  

Television ratings are calculated by dividing the total number of households watching a program by the total number of available households. Using a simple example, if 200 homes were watching your program and you could reach 1000 homes, your rating would be a 20. Shares are calculated by using that same total number of households watching your program and dividing into the total number of households watching television at that time. Using that same 200 as our numerator, let's assume 600 of those 1000 homes had their televisions on. Your share would then be 33. Obviously, the higher the rating and the share, the better.

7. Reich and Sharbutt, “ IOC, ABC Discuss Coverage.” 

8. Peter W. Kaplan, “Weighing ABC’s Olympic Benefits,” New York Times, August 16, 1984.

9. Miquel De Moragas Spa, Nancy K. Rivenburgh and James F. Larson (1995). Television in the Olympics. London: John Libbey p. 17. 

10. Tom Van Riper, “NBC Universal to Pay $7.65 Billion to Keep Olympics Through 2032.”, May 7, 2014, p. 21.

11. Garry Whannel (1992). Fields in Vision: Television, sport and cultural transformation. London: Routledge, pp. 71-72.

12. International Olympic Committee, Centennial Olympic Congress Report. (Lausanne, Switzerland: International Olympic Committee, 1994), p. 360.


'Measuring the Impact of College Athletics on Athletes: A Work in Progress' by Michael Zimmerman

1. Lauren Carroll, “NCAA president: Student-athletes graduate more often than other students” Punditfact, August 10, 2014,


2. Zach McCann, “Athletes more prepared for real world?”, March 1, 2012,


3. Kerry Allen, Steve Bullough, Doug Cole, Simon Shibli, Jayne Wilson, The Impact of the Engagement in Sport on Graduate Employability. (London: British Universities & Colleges Sport, Sheffeld Hallam University Sport Industry Research Centre, 2013),



1. Chang Wan Woo and Michael K. Davis, “The Fantasy of Learning: Fantasy Football in a Sports Public Relations Course,” Sport Management Education Journal, 9 (2015), 119. 

2. Ibid., 121.

3. Ibid., 121.


'"I Just Wish They Cared": Dichotomies in Higher Education and Intercollegiate Athletics' by Rebecca Buchanan

1. Great Jobs, Great Lives. The Relationship Between Student Debt, Experiences and Perceptions of College Worth, Gallup-Purdue Index 2015 Report. (Washington: Gallup, 2015).

2. “Our Commitment: Taking Action and Moving Forward Together,” University of North Carolina at Chapel Hill, 2014,

3. Kendall, F. E. (2013). Understanding White privilege: Creating pathways to authentic relationships across race (2nd ed.). New York, NY: Routledge. 



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