Best Practices

In This Section:

Chapters

Social Media Best Practices

» Use good judgment when choosing what content to post. Anything you post reflects upon your chapter, your institution and the Society.

» Create frequent and timely posts. You are more likely to engage your audiences when you post updated content on a frequent basis.

» When you receive comments that are critical in nature, respond to the user in a timely fashion to resolve the issue.

» Promote your pages through other channels such as email lists, chapter websites, other social sites and at chapter events.

» Use social media as a venue to post about upcoming chapter events, institution happenings, member recognitions and more.

» Repost and share relevant updates posted from Phi Kappa Phi’s official accounts.

» Respect fair use laws for publishing proprietary and copyrighted content.

» Be conversational and engage in two-way conversation with your audiences.

» If you post inaccurate information, quickly correct and update the error.

» Stay connected and in tune with your audiences. Post content that is of interest and engagement to your community.

» Make note of posts that garner a lot of feedback. Use these and similar metrics to continually improve your sites.

» Consider using a tool that allows for easy posting across several platforms. HootSuite and TweetDeck are two popular applications. 

 

Frequently Asked Questions

How does a social media profile differ from our chapter website?
A chapter website hosts information about your chapter’s history, events, members, invitation process, university and much more. A social media page gives you the opportunity to present information on an as-needed basis outside of the website. Social media accounts also create a forum for conversation and engagement that isn’t always available through a website. 

Why should we create a social media page?

Social media is a powerful tool that will allow you to communicate with your key audiences. As one of the most popular means of communication in today’s society, many social media users expect to find a presence from organizations on at least one social media channel. Having a social presence will allow you to create visibility for your chapter and the Society as a whole while also providing important updates and engaging your membership base. 

What kind of information should we share with our audience?

Any information related to your chapter or institution that you deem relevant should be shared on your accounts. Some examples include upcoming events, facts about your chapter or Phi Kappa Phi, news articles, event photos, links to relevant websites, inspirational quotes and much more. If you think your audience will be interested or if you are looking to spark a conversation, then share it! 

How can we grow our chapter’s social media community?
Promote, promote, promote. Whenever you have the opportunity to provide your social media links, do so. Think about using other communications as a way to cross-promote such as on your website, at a university event, on printed materials and more. In addition, the Phi Kappa Phi official pages have a broad, ever-growing audience of current and prospective members, faculty, staff, parents and more. Let Headquarters know what your chapter is doing so we can further increase your reach by sharing your social media pages and happenings with our audiences. 

How often should we update our social media pages?
You should update your page frequently with pertinent information. However, inundating your audiences with too many updates or unnecessary information may result in disengagement. If possible, posting once or twice a day is ideal. Typically, Phi Kappa Phi Headquarters updates the national social media sites approximately four times a day. You might find that what works best for your chapter may vary. Never let your page become stagnant and inactive. If that happens, it may be time to reevaluate your accounts and consider some strategies to enhance your presence.

The Honor Society of Phi Kappa Phi