Getting Started

In This Section:

Chapters

Introduction

Social media is a powerful tool that allows communication with your most important audiences in real-time. Creating a social media presence for your chapter, will allow you to effectively communicate with members, increase visibility for the Society, build an interactive community for key audiences and communicate local information pertaining to your chapter.

 

Platforms

The Society's national office currently maintains an active social media presence on these platforms:

Facebook: an online service that allows users to create an online profile and communicate with other members, companies and organizations through status updates, multimedia posts, chat features and more
Twitter: a micro-blogging platform that allows users to read and post updates in short, 140-character messages, better known as “tweets”
LinkedIn: a platform aimed at professional development and networking among colleagues, organizations and businesses
Instagram: a multimedia sharing platform that allows its users to take pictures and videos, apply digital filters and share on a variety of social networks
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Pinterest: an online bookmarking site that allows its users to upload, save, sort and manage media content in one location
Flickr: an online photo management application that allows its users to store, sort, organize and share photos in one place while also exploring other photos
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YouTube: a content-sharing service that allows users to upload, share and view videos

In addition to the above platforms that Phi Kappa Phi currently uses, there are a multitude of platforms available for use. If you feel another platform will better suit your chapter’s needs, please feel free to create a presence on the social channels most relevant to your audience.

 

Creating Your Accounts

Before you begin setting up your social media page(s), determine who within your chapter will primarily manage the content and updates. In some cases it may be the PR officer or it could be a student vice president. Keep in mind that you can have more than one authorized user or administrator. Once you have determined who will maintain the upkeep of the sites, you can begin registering and creating accounts on your desired platforms.

When setting up your accounts, please ensure that you clearly specify that you are a chapter of The Honor Society of Phi Kappa Phi. For example: The Honor Society of Phi Kappa Phi – Longwood University Chapter or Longwood University Chapter of Phi Kappa Phi are acceptable variations. 

Each platform includes specific resources related to creating accounts. Click the icons below to access in-depth, step-by-step guides for each platform.


Facebook 

Twitter

LinkedIn

Instagram
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Pinterest

Flickr
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YouTube
 

 

Guidelines

All Phi Kappa Phi chapter-created social media sites must adhere to Phi Kappa Phi Brand Identity Standards and present visuals and messaging that are consistent with the Society’s brand. Following these standards is a critical component to maintaining the Phi Kappa Phi brand and encouraging positive visibility throughout all social networks. In addition, each social media platform has its own respective guidelines and policies. Please be sure to familiarize yourself with these policies before you begin creating your site(s). 

 

What's Next?

Once you have created your social media accounts, email Hannah Breaux to have your pages added to the Social Media Directory and for assistance with promoting your new accounts. 

 

The Honor Society of Phi Kappa Phi