Marketing Coordinator
To Apply: Email resume and cover letter to careers@phikappaphi.org by April 8, 2024
Location: 7576 Goodwood Blvd., Baton Rouge, LA 70806
Benefits: Health, life, dental, vision, and retirement plan
The Marketing Coordinator supports the organization’s marketing and communications efforts at the national and chapter levels, including content creation and strategy, marketing analytics, social media management, website updates, SEO, and SEM.
The position demands a blend of technical skills, creativity, and a strong understanding of digital trends and best practices.
The successful candidate will be able to work well both independently and collaboratively with staff and external sources; be highly organized and detail oriented; think creatively and take initiative; and work well under pressure to meet deadlines and
manage multiple projects at once. The position requires knowledge and experience in social media and content management platforms, marketing analytics, Microsoft Office Suite, and online graphic design tools such as Canva. Experience in Adobe Creative
Cloud preferred.
The Marketing Coordinator is a full-time, salaried position and will report to the Director of Communications. The Honor Society of Phi Kappa Phi offers competitive compensation and a comprehensive benefits package. National office staff work 37.5
hours per week and enjoy flexible schedules and the opportunity for some remote work.
Duties and Responsibilities:
- Producing content for social media, video projects, and print and electronic marketing materials
- Maintaining social media accounts with relevant and timely postings
- Assisting in the development, implementation, and management of digital advertising and engagement campaigns, including SEO/SEM strategies
- Defining key performance indicators, creating and analyzing monthly reporting, and making recommendations for improvement
- Researching and writing original blogs and stories and repurposing copy for the Phi Kappa Phi website and other electronic communications; Drafting member and chapter news
- Using a content management system to update website content in a timely manner
- Analyzing Google Analytics (GA4) data and making recommendations for website optimization
- Monitoring the Society’s online community discussions
- Coordinating with other marketing staff on the creation and execution of a monthly editorial calendar
- Providing basic graphics support for website and social media platforms
- Reviewing local chapter websites and social media accounts for consistency and compliance with national messaging; providing feedback to local chapter officers on potential copy edits and updates
- Organizing and posting online chapter training and professional development materials for chapter officers
- Providing editorial assistance for print and electronic materials
- Monitoring emerging trends in online content communication and design
- Providing basic administrative support for the marketing team
Required Qualifications:
- Baccalaureate degree or greater in marketing, communications, or a related field
- 2+ years demonstrable experience in marketing, communications, content creation/management/analysis, or a related field